Digital signage, and by that I mean the TV screens on walls that show advertising, can be found everywhere nowadays, in bars, shops, cafes, airports, students’ unions, universities… I could go on.
There are many arguments as to the effectiveness of digital signage, and without getting into that argument I would suggest that they’re only as good as the content on them and their location, and should form part of a comprehensive and well though campaign.
Either way, if you want a cheap way of running your own, or are looking to alternatives to your current solution then read on.